Gray Clothier is a men's apparel and accessories store at 16 Arcadia Road in Old Greenwich, Connecticut — a carefully curated destination for the modern gentleman who favors timeless, classic style for any upscale casual environment.

SpoonWorks has served as Gray Clothier's social media partner since the store's founding, supporting its growth from launch through a milestone first full year in business in 2025. Our work spans Instagram content strategy, caption writing, Reel production, and influencer collaboration — all in service of a brand voice that is confident, classic, and distinctly un-trend-chasing. We develop campaigns around the lifestyle moments that matter to the Gray customer — charity events, seasonal launches, and the brands he already loves, including Greyson, Rhone, Criquet, AG Jeans, Marine Layer, Rails, and Hari Mari.

Follow along: @grayclothier

The right pair of shorts doesn’t wait for Memorial Day. We’re into May, the temps are climbing, and @grayclothier has the best names in the game ready to go — The Normal Brand for easy, lived-in comfort. Rhone for the guy who wants
The best shopping you’ll do all spring comes with a putting contest. 🍋⛳ Gray Clothier is partnering with @rhone for a full day of spring shopping — and this one’s worth clearing your calendar. Thursday, April 30th | 16 Arcadia Ro
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